How to Set Up the Follow on TikTok Reward Program
The Follow on TikTok program allows you to reward customers with store credit when they follow your TikTok account. This is a simple way to encourage customers to connect with your brand on TikTok while increasing your social reach and engagement.
Before You Start
To issue rewards through the Follow on TikTok program, make sure Store Credit is enabled in your customer account settings.
Set Up a Follow on TikTok Reward
To configure the Follow on TikTok reward:
- From your Shopify admin, open Loyup.
- Select Loyalty Programs.
- Under Social activity, find Follow on TikTok.
- Click Customize.
You’ll see the Follow on TikTok settings page, where you can configure the reward and connect it to your TikTok profile.

1. Set the Reward Value
In the Reward value field, enter the amount of store credit you want to give customers when they follow your TikTok account.
For example, if you enter $1, customers will earn $1 USD in store credit for completing the Follow on TikTok activity.
Choose a reward amount that fits your loyalty program and encourages customers to engage with your TikTok content.
2. Set Store Credit Expiration
You can choose how long the store credit earned from the TikTok reward remains available.
- Never expires — The store credit remains available without an expiration date.
- Expires after a set period — The store credit expires after the period you specify.
Select the option that best fits your store's reward strategy.
3. Add Your TikTok Username
Enter your TikTok username in the TikTok username field.
For example:
@your_username
The username is used to redirect customers to your TikTok profile when they access the Follow on TikTok activity.
Make sure the username matches the TikTok account you want customers to follow.
4. Add a Transaction Note
The Transaction note field is optional. You can use it to add a description that identifies why the store credit was issued.
For example:
Tiktok reward
A transaction note can make it easier to identify the source of the reward when reviewing store credit transactions.
Activate the Follow on TikTok Program
Once you have configured the reward settings, make sure the program status is set to Activated.
The Status section on the right side of the settings page shows whether the program is currently active.
When the program is activated, customers can access the Follow on TikTok activity and earn the configured store credit when they complete the activity.
Note: Store Credit must be enabled in your customer account settings before the Follow on TikTok reward can be issued.

Activate the Loyalty Widget
To make the Follow on TikTok activity accessible from your storefront, you should also activate the Widget launcher.
The widget gives customers an easy way to discover your loyalty program and access available loyalty activities.
To activate the widget:
- Open Loyup.
- Select Customization.
- Under Storefront, find Widget launcher.
- Click Customize.
- Activate the widget to display it on your storefront.
Once activated, the widget will appear on your store and provide customers with access to your loyalty program. Customers can use it to register for the loyalty program, view their rewards, and access available activities such as Follow on TikTok.
Note: Make sure the widget is activated if you want customers to easily discover and participate in your TikTok reward activity from your storefront.
Important Notes
- Store Credit must be enabled in your customer account settings before rewards can be issued.
- Customers can earn the Follow on TikTok reward once per customer.
- You can choose whether the store credit never expires or expires after a set period.
- Enter the correct TikTok username so customers are redirected to the intended TikTok profile.
- You can optionally add a Transaction note to help identify the reward in your store credit records.
- The Follow on TikTok program must be Activated for customers to participate.
- The Widget launcher should be activated so customers can discover and access your loyalty program from your storefront.
If you have any questions or concerns, feel free to contact us at [email protected].