How to Set Up the Follow on X Reward Program
The Follow on X program allows you to reward customers with store credit when they follow your brand on X. This is a simple way to encourage customers to connect with your brand on social media while giving them an additional incentive to engage with your business.
Before You Start
To issue rewards through the Follow on X program, make sure Store Credit is enabled in your customer account settings.
Set Up a Follow on X Reward
To configure the Follow on X reward:
- From your Shopify admin, open Loyup.
- Select Loyalty Programs.
- Under Social activity, find Follow on X.
- Click Customize.
You’ll see the Follow on X settings page, where you can configure the reward and add your X page URL.

1. Set the Reward Value
In the Reward value field, enter the amount of store credit you want to give customers when they follow your X account.
For example, if you enter $1, customers will receive $1 USD in store credit after completing the Follow on X activity.
Choose a reward amount that fits your loyalty program and provides an incentive for customers to connect with your brand on X.
2. Set Store Credit Expiration
You can choose how long the store credit earned from following your X account remains available to customers.
- Never expires — The store credit remains available without an expiration date.
- Expires after a set period — The store credit expires after the period you specify.
Select the option that best fits your loyalty program.
3. Add Your X Page URL
In the X page URL field, enter the URL of your brand’s X profile.
For example:
This link is used to redirect customers to your X profile so they can follow your account.
Make sure the URL points to the correct X page for your brand.
4. Add a Transaction Note
You can optionally add a Transaction note to describe the reward issued to customers.
For example:
X reward
The transaction note can help you identify why the store credit was issued and make your loyalty transactions easier to understand.
Activate the Follow on X Program
After configuring the reward settings, make sure the Follow on X program is activated.
To activate the program:
- From your Shopify admin, open Loyup.
- Select Loyalty Programs.
- Under Social activity, find Follow on X.
- Click Customize.
- Set the Status to Activated.
When the program is activated, customers can access the Follow on X activity through your loyalty program and receive the configured store credit when they complete the activity.
Note: Store Credit must be enabled in your customer account settings before rewards can be issued.

Activate the Loyalty Widget
After setting up the Follow on Instagram reward, you need to activate the Widget launcher so customers can easily access your loyalty program and discover the Instagram activity from your storefront.
To activate the widget:
- Open Loyup.
- Select Customization.
- Under Storefront, find Widget launcher.
- Click Customize.
- Activate the widget to display it on your storefront.
Once activated, the widget will appear on your store and give customers quick access to your loyalty program. Customers can use the widget to register for the loyalty program, view their rewards, and access available loyalty activities, including the Follow on Instagram reward.
Note: Make sure the widget is activated if you want customers to easily discover and access the Instagram reward from your storefront.

Important Notes
- Store Credit must be enabled in your customer account settings before rewards can be issued.
- Customers can earn the Follow on X reward once per customer.
- You can choose whether the store credit expires after a set period or never expires.
- Make sure the X page URL points to your correct brand profile.
- The Transaction note is optional and can be used to identify Follow on X rewards.
- The Follow on X program must be Activated for customers to participate and receive rewards.
- Review the Summary section to confirm the reward value, earning frequency, expiration setting, and X page URL before making the program available to customers.
If you have any questions or concerns, feel free to contact us at [email protected].